Скачать или смотреть Gen Z: The Sober Curious Generation

Have you ever wondered why Generation Z is the first generation to be truly sober curious? A report published by Berenberg Research, found that Gen Z were drinking 20 percent less per capita than Millennials (who already drink less than Baby Boomers and Gen Xers did at the same age!)

In short, more and more of this generation doesn’t find drinking to be “cool” anymore and for good reason.

Born after 1996, not all of this generation is yet old enough to drink, but those that are Gen Z adults are more often becoming sober curious, meaning they are interested in reducing or eliminating alcohol consumption.

Read more about this fascinating trend
https://www.coycordials.com/drink-not...