Extraction of Facts and Sentiment Keywords from Social Media Messages and Visualization of Insights

In this demo, we take on the role of a SAS data analyst, whose job is to analyze social media mentions from SAS user conferences and provide insights to the sales and marketing organization and to the research and development organization. Starting with social media messages from four SAS conferences (SAS® Global Forum 2018 in Denver, Analytics Experience 2018 in San Diego, Analytics Experience 2018 in Milan, and the 2019 Analyst Conference in Naples), we answer the question: What SAS conference presenters were most praised in social media and how? This demo goes beyond counting retweets to leveraging information extraction, specifically fact extraction, with SAS® Visual Text Analytics, and interactive reports for visualization with SAS® Visual Analytics.

Presenter: Biljana Belamaric Wilsey, SAS
Session ID: SD423
Topic: Analytics
Industry: Non-Industry Specific
Audience: All
Skill Level: All

Additional resources
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