Скачать или смотреть CUDL — Stickman

CLIENT: CUDL provides point-of-purchase lending to the credit union community, and is the nation's largest point-of-sale and indirect lending network for credit unions, serving over 20 million credit union members.

CHALLENGE: Amongst heavy advertising from competing platforms such as Autotrader.com and Cars.com, create awareness and preference for CUDL AutoSMART. The messaging addresses two different audiences. For dealerships — CUDL AutoSMART can help you sell more cars. For credit union members — CUDL AutoSMART helps you find a car and obtain your credit union financing for an auto loan all in one location.

SOLUTION: Through whimsical viral interactive videos to visually stunning "half-brain" broadcast commercials — we positioned CUDL AutoSMART as the pre-eminent point-of-purchase platform and vehicle-shopping program. Credit union members were educated and entertained by the "stickman" ambassador born from the CUDL logo. As executives were posting their photos and sharing who they've seen on the "CUDL Highway." The campaign contributed to CUDL achieving a very aggressive financial sales plan, which has enabled them to reward shareholders with a 3% dividend, 3 years in a row.