How Balaji Wafers BEAT Lays Chips Without Heavy Marketing 😱
Balaji Wafers is one of the biggest Indian snack success stories. While global giant Lays spent crores on advertising, Balaji Wafers focused on local distribution, affordable pricing, strong supply chain, and desi taste preferences to win India’s chips market.
This short explains how Balaji Wafers beat Lays Chips, how a local Indian brand defeated a global FMCG giant, and why Balaji Wafers became more popular than Lays in many regions.
A perfect business case study, startup lesson, and marketing strategy breakdown for anyone interested in Indian brands, startup success stories, and business growth.
Watch till the end to understand Balaji Wafers strategy, Balaji vs Lays Chips comparison, and how low-marketing, high-distribution wins in India.
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