Скачать или смотреть Is Klaviyo's attributed revenue accurate? | Magnet Monster | Klaviyo Email Retention Marketing

Q: Is Klaviyo's attributed revenue accurate?
A: The truth to be told, each Email Service Provider (ESP) and each SMS platform will try to inflate their attributed revenue. Every platform does that and no platform would actually give you 100% accurate data on the revenue you generated.

But what Klaviyo does is, it helps you personalize and change the settings of the attributed revenue.

For example, on the email side, the default date is five days from the last open or click engagement. On the SMS side, it is 24 hours. So you can customize that based on your needs and based on how you think your business would benefit better when it comes to the time-frame of the attribution.

But make no mistake, unless you have a data warehouse, no ESP and no SMS platform will give you 100% accurate data on the revenue they generated.

#emailmarketing #emailmarketingtips #emailmarketingstrategy #retentionmarketing

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