Скачать или смотреть Cracking the Code: Bold Marketing, Content, & Activation for Growth in the AI Era

Many marketers view a bold brand presence as critical to success, with 81% expecting its importance to grow in the next five years. Yet, a significant "boldness gap" exists, as 64% consider themselves bold, but only a small fraction have actually launched risky campaigns or taken a controversial stance. This episode explores overcoming the fear of social media backlash, brand image concerns, and legal uncertainty that often hold marketers back from truly impactful actions. We dive into what truly works in content creation today, from the power of long-form, highly visual content and influencer collaborations, to original research driving strong results. Publishing 2,000+ word articles led to 39% reporting strong outcomes, and consistently using analytics improved results for 32%. Learn how to leverage Reddit by extracting key motives, pain points, and topics from conversations to create targeted content assets like landing pages, FAQs, videos, and blog posts that address real customer needs.

When it comes to user growth, activation builds habits early and shows scalable impact, achieving better results than high-effort, low-return reactivation attempts. We’ll uncover effective strategies such as onboarding improvements, streak-at-risk emails, and goal-based nudges that have demonstrated better results for user engagement. Master LinkedIn as both a networking hub and a conversion tool by focusing on commenting meaningfully, messaging peers, and nurturing your niche. Structure your content around four key pillars: educational to establish credibility, broad themes for reach, sales content for opportunities, and personal stories to build trust, always refining your profile to speak directly to your target audience. And learn from Wimbledon's social strategy, which proves that "posted is better than perfect". Their focus on speed, structure, and emotion, with nearly 6,000 posts in six weeks, drove over 2.7 billion video views, showcasing massive social impact without sacrificing audience connection.

In the age of AI, the balance between brand investment and demand generation is shifting, with brand investment regaining importance as AI-native companies focus on building strong identities to differentiate themselves in crowded markets. CMOs face the critical challenge of orchestrating both brand and demand, as companies leaning only on demand risk blending into the noise. Explore how digital products are becoming cultural institutions through physical publishing, creating permanence, scarcity, and cultural weight, exemplified by companies like 37signals turning philosophies into profit and marketing, or Google launching Chrome with a printed comic. We'll also cover 10 local SEO strategies for businesses to capture more local customers in the AI era, including Google Business Profile optimization, local keyword research, and content creation tactics, along with the crucial advice to show discount codes immediately on pop-up success pages and then include them in follow-up emails.

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