Скачать или смотреть How Littledata solves the attribution problem for eCommerce brands

Littledata CEO Edward Upton explains the common issues with Klaviyo's attributed value being overly generous due to email marketing's nature as a bottom-of-the-funnel strategy.

He explores the alternatives like Northbeam and Triple Whale and their challenges in establishing trust. Highlighting Littledata's unique approach, he says Littledata starts with Shopify as the source of truth, focusing on server-side tracking to accurately reconcile orders into Google Analytics.

Discover how proper setup in Google Analytics can provide a reliable method for cross-channel attribution, ensuring that the actual dollars hitting your bank account are accurately tracked and attributed.

#emailmarketing #emailmarketingtips #emailmarketingstrategy #retentionmarketing

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