How To Get HONEST FEEDBACK To IMPROVE PRODUCT MESSAGING - Step 2 of 3

In this video we talk about how to get honest feedback to a business idea or a product idea. This is all about capturing the genuine reactions of people when they first hear about the idea, so you can either improve the idea or improve the way that you communicate about the idea.

This is step two of three based on my recent video on HOW TO TEST A BUSINESS IDEA. You can watch that overview video here:
►    • How To TEST ANY BUSINESS OR PRODUCT I...  

Here are some of the tools I mention or refer to in the video (NOT affiliate links).

Mini Tripod with Tilt Head
► https://www.bhphotovideo.com/c/produc...

Simple Smartphone Clamp
► https://www.amazon.com/Tripod-Adapter...

Screen Recording software for macOS (what I use)
► http://www.telestream.net/screenflow/...

Screen Recording software for PCs (I haven't used it, but it seems popular for PCs)
► https://www.techsmith.com/screen-capt...

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STEP ONE: How To Build A Simple Marketing Website
►    • How To Build A SIMPLE MARKETING WEBSI...  

STEP TWO: How To Get Genuine And Honest Feedback
► THIS IS THE VIDEO YOU ARE CURRENTLY WATCHING

STEP THREE: How To Test The Idea With Real Customers
►    • How To INEXPENSIVELY TEST AN IDEA Wit...  

WANT THE BEST MARKETING STRATEGY FOR A NEW PRODUCT OR BUSINESS?
➡️    • The Best Marketing Strategy For A New...  

33 PROVEN MARKETING CHANNELS FOR GETTING MORE CUSTOMERS
➡️    • GET MORE CUSTOMERS With 33 Proven Mar...  

CHAPTER MARKERS FOR THIS VIDEO
0:00 - Introduction To Testing A Business Idea
0:38 - Getting Early Reactions To A Business Idea
3:34 - TIP #1 - Take The Pressure Off Of Them
4:40 - TIP #2 - Ask Open-Ended Questions
7:19 - TIP #3 - Avoid Stepping In To Help
8:29 - TIP #4 - Record Their Reactions
11:31 - TIP #5 - Aim For Total Clarity
13:12 - Previewing The Next Step In The Process

Content by Rick Kettner
Produced by Kyle Trienke