Скачать или смотреть Raindance Film Festival - Daughter | Hand-picked by Sukriti Tyagi

We are back with another Ad Makers’ Picks collaboration, this time with Sukriti Tyagi, a director based in India.

With a background in design, Sukriti has crafted a distinctive directorial style, gravitating towards non-traditional formats and humour that sneaks in sideways.

Her work spans campaigns for Meta, BGMI, Burger King, Google, Swiggy, and Sleepycat, with her recent film for WokTok winning Gold in Film Craft and Direction at multiple advertising award shows.

Among Sukriti’s favourite picks is the Raindance Film Festival TV spot titled “Daughter”, directed by Kosai Sekine.

Reflecting on the ad, Sukriti says: “ I first stumbled onto this Kosai Sekine ad in my early days of film school, and it shifted how I think about short-form narrative building. I still enjoy how simple yet quietly eccentric it is. The restraint in craft is something I deeply appreciate as it allows the logline to land with the perfect impact.”

Kosai Sekine went on to win the Young Director Grand Prix at the Cannes Lions International Festival of Creativity 2006 for “Daughter”, a TV spot for the Raindance Film Festival.

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟭𝗠+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -
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