Скачать или смотреть IGCSE Business Studies Ch 2.4 | Internal and External Communication | Methods & Barriers Explained

Timestamps

0:00 - Intro
0:10 - Effective Communication and Its Importance
0:41 - Internal Communication
01:08 - External Communication
01:37 - The Process of Effective Communication
02:08 - One-Way Communication
02:36 - Two-Way Communication
03:08 - Verbal Communication Methods
03:34 - Written Communication Methods
05:55 - Visual Communication Methods
04:17 - Choosing Communication Methods – Speed, Cost, Message Details, Leadership Style, The Receiver, Need for Written Record, Importance of Feedback
06:44 - Formal and Informal Communication
07:36 - Communication Barriers – Problem with the Sender
08:15 - Problem with the Medium
08:47 - Problem with the Receiver
09:20 - Problem with Feedback


📌 In this lesson, we cover Internal and External Communication (Ch 2.4) — a crucial topic in IGCSE Business Studies. You’ll learn why communication is essential for business success, how internal and external communication differ, and the benefits of effective communication. The video explains one-way vs two-way communication, different methods such as verbal, written, and visual, and how to choose the right method depending on speed, cost, detail, and audience. We also explore formal vs informal communication and examine the main barriers to communication involving the sender, medium, receiver, and feedback. Finally, you’ll see how businesses overcome these barriers to improve efficiency, teamwork, and decision-making.

📚 What you’ll learn in this video:

✅ Importance of effective communication in business
✅ Internal vs external communication explained
✅ One-way vs two-way communication (advantages & disadvantages)
✅ Methods: verbal, written & visual communication
✅ Choosing the right method – speed, cost, detail, leadership style, audience
✅ Formal vs informal communication
✅ Communication barriers – sender, medium, receiver & feedback
✅ Overcoming barriers for effective results

📚 Perfect for Cambridge & Edexcel IGCSE Business Studies revision, exam preparation, and classroom learning.


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