Скачать или смотреть Measuring Key Performance Indicators for SEO campaigns.

Google is using SEO campaigns to rank your site on a regular basis. Google looks at the actual number of pages on your site map vs. the number of pages indexed by Google. If there is a large inconsistency in these numbers it could be due to duplicated content on your site, or the internal linking structure of the site itself. This inconsistency could affect your ranking in search results.

The next key performance indicator is the speed in which the website loads. The faster the site the better for the user, and the higher the Google ranking will be.

Further, Alex explains that if you see the number of pages crawled by Google each day is going down this could also be a result of the architecture of the site or even back to its internal linking structure. When this happens Google will find it difficult to crawl through your site, which brings down your sites ranking. Take a look at fixing the architecture or linking of the site can help speed this up.

The next key performance indicator is the bounce rate of your site. If your bounce rate is high it means visitors are accessing your site but are quickly leaving. This could be because the site is too slow to load, or that the information presented is not relevant to what they are looking for. The layout or design of your site could also affect your bounce rate; if the site has too much going on or is just too confusing for a user they will be more likely to leave immediately in search of a much more simple and user friendly site.

Finally Alex comes back to the number of pages you have indexed on your site. Alex mentions that for larger sites a 10:1 ratio is good for good SEO results. It is difficult for Google to know exactly what is on each page, so webmaster tools makes sure the site is a better user experience and up to par for what Google is looking for. This makes it better for Google to crawl through your site and provide maximum SEO benefit for each page.

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