Скачать или смотреть 9 Brutal Truths About Pricing Every Esthetician Needs to Hear | Stop Underselling Yourself

Feeling stuck or scared when it comes to pricing your services?

You’re not alone but it’s time to stop letting fear and comparison hold you back.

In this episode, I’m breaking down the 9 hard truths about pricing that every esthetician, waxer, and solo beauty pro needs to hear.

Whether you’re afraid to raise your rates, constantly discounting, or unsure what to charge, this episode is your wake-up call. 🚨

These are the pricing lessons I learned the hard way so you don’t have to. I’m sharing real stories from my own journey as a solo esthetician turned 7-figure business owner.

We’ll cover:
    1.    Why competing on price is a losing game
    2.    How constant discounts destroy your brand
    3.    Why low prices actually scare good clients away
    4.    What happened when I finally raised my rates
    5.    How underpricing leads to burnout
…and 4 more truths you can’t afford to ignore.

🎯 This episode isn’t about guilt, it’s about strategy, sustainability, and building a business that works FOR you.

💬 Let me know in the comments: which pricing truth hit you the hardest?

02:41 1. COMPETING ON PRICE IS A RACE TO THE BOTTOM
03:55 2. DISCOUNTS ACTUALLY CAN HURT YOUR BRAND
06:08 3. LOW PRICES CAN ALSO SIGNAL LOW QUALITY
06:54 4. RAISING YOUR PRICES CAN ACTUALLY INCREASE YOUR REVENUE
08:56 5. YOU CAN’T PLEASE EVERYBODY
10:11 6. PRICE SHOPPERS ARE NOT LOYAL
12:34 7. PRICE ANCHORING SETS THE TONE
14:37 8. UNDERPRICING IS MORE EXPENSIVE THAN YOU THINK
15:50 9. SUSTAINABLE PRICING IS GOING TO FUEL YOUR GROWTH


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