Скачать или смотреть Think Like a Studio Head: The B2B Content Strategy You’re Not Using (Yet) | Snapshots Ep. 5

Welcome to Snapshots: the B2B show where we cut through the noise with bold takes and practical advice. In this episode, Caspian’s CEO, Ian Faison, and Lindsay Tjepkema, Founder of Human Brands Win, break down:

Why marketers need to stop thinking like campaign managers and start thinking like studio heads.

They cover:
The “studio head” mindset shift that changes everything
How to pitch, test, and sell creative ideas inside your org
Why most teams can start bold projects even without budget
What to say when your CFO demands MQLs from brand
Why serialized content is the CFO-friendly play creative teams need

If you’re tired of one-off campaigns, uninspired assets, or the same old content treadmill, this episode shows you how to make something worth watching and worth returning to.

⏱️ TIMESTAMPS:
00:00 – Why marketers need to think like studio heads
02:10 – The power of confidence + action
04:35 – What makes a studio mindset different
07:00 – Why “just start” matters more than permission
10:20 – From logline to pitch: how to get moving
13:45 – The two kinds of content thinkers (and how to respond)
16:50 – Brand as a gift… with expectations
20:30 – When CFOs ask for MQLs
23:10 – Control what you can: small bets, big learnings
26:15 – Even a white paper can be remarkable
29:00 – Serialized shows: scalable, repeatable, CFO-friendly
31:45 – Final thoughts + how to move forward


What's next:
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