Pirate Metrics: (AARRR) with Firebase

Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps: https://goo.gl/4LXkaE

Pirate Metric was a term coined by Dave McClure, founder of 500 Startups. It is very popular amongst product managers and growth hackers across the world for how it simplifies and breaks down a product’s user lifecycle into 5 trackable metrics.

In this video, we’ll cover the five metrics that are collectively called Pirate Metrics and understand their importance. In following video series, we will see how we can use Firebase products to measure and boost these metrics and, hence, build more engaging products.

Watch all Pirate Metrics videos here: https://goo.gl/9u6Ufm

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Music by http://terramonk.com