Why You Should (Not) Switch to GA4. DataDock Presentation

To switch or not to switch? That seems to be the current digital marketing dilemma since Google announced the deadline for the sunset of Google Analytics. Therefore, people are considering switching to Google Analytics Four or GA4, as it is known in the community. Well, it seems like this has started a whole new trend that might have not been that strong when all this began some months ago. Julian covered it in his presentation at DataDock in Berlin in which he analyzed the good and the bad things about this new step Google has taken. So check it out and let us know what your true feelings about this forced migration are.


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OUTLINE

00:00 - Introduction
00:59 - Google Analytics Overview
03:46 - Is GA4 the Saviour?
08:15 - Is GA4 a Good Thing?
09:01 - Google Analytics Alternatives?
10:09 - What You Should Ask Yourself Before Migrating?
10:58 - Wrap Up