Скачать или смотреть How To Make 2020 Your Best Year Ever. The 5 Most Important Things You Can Do For Your Yoga Studio

In this episode, John and Chris will address an issue that is in every yoga studio owner’s mind right now as we head closer to the new year. That is the issue of how to succeed in the business in 2020 in the midst of an increasingly competitive environment where big box gyms are becoming an everyday threat.

Yoga studio owners are very concerned that the big box gyms are going to take over the yoga industry and demolish all the mom and pop yoga studios by incorporating yoga that will compete with them in a way that they won’t be able to keep up. Big box gyms and corporate-style yoga entities like CorePower have very deep pockets and therefore, millions of dollars to spend on marketing, and so the only way to compete with them is by doing things differently.

John and Chris will share the five main things that yoga studios can do to achieve that and succeed in 2020. They are; telling stories, creating a high barrier to entry introductory offers, combining online and offline, discovering the activation point for your students, and shifting from experience-focused to results-focused programs. They will dive into each of those things in detail, so you can learn how to immediately implement them in your yoga studio to stay ahead of the competition and grow your business. Stay tuned for more.

Key Points Discussed:

The 2020 success question in every yoga studio owners mind (00:57)
How other businesses in other industries related to yoga and the importance of understanding marketing and advertising (03:51)
Differentiating your yoga studio and attracting students with storytelling (05:35)
The power of creating a high barrier to entry introductory offers that create more value (07:58)
Ensuring more loyalty from students by combining online and offline (11:58)
Discovering your activation point and how it can it can totally change your business (14:14)
Shifting from experience-focused to results-focused programs and articulating it better (16:34)

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