Скачать или смотреть Culture Eats Strategy: How Busuu Scaled Globally | Bernhard Niesner

"If I ever get to roll the dice again, I’ll do it differently"

Busuu co-founder Bernhard Niesner made that vow after a "mass walkout" left him with just 10 employees. Having already survived launching in the 2008 financial crisis, this was the moment that changed everything.

In this conversation, we trace the 15-year arc from near-bankruptcy to a €385M exit , exploring the "TEACH" Values (Trust, Effectiveness, Ambition, Curiosity, Happiness) that scaled the company—a journey that shows just "how the line between success and failure... is so thin"

Why this matters

How a simple student idea turned into a global success story
The near-collapse that almost ended it all — and what saved it
Why culture beats strategy every single time
The mindset behind resilience, leadership, and letting go after success

Bernhard Niesner:
Info:   / bernhardniesner  
Busuu: https://www.busuu.com/en

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Maciej Pajak (Host):   / maciej-ryszard-pajak  
Once upon a Student:   / once.uponastudent  
WU Entrepreneurship Center: https://www.wu.ac.at/en/starting-up/t...
Spotify: https://open.spotify.com/show/0at30mS...

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00:00 – Intro
02:00 – From student idea to Busuu’s first users
07:00 – Early mistakes and the pain of rebuilding
13:00 – Surviving crisis and running out of cash
21:00 – Losing 80% of the team — and the turning point
25:00 – How culture became the core of Busuu
34:00 – The €385M exit and what came next
40:00 – The truth about work-life balance
47:00 – Austrian entrepreneurship & taking risks
50:00 – The three Ps: Passion, Positivity, Perseverance
54:00 – How Bernhard wants to be remembered

#busuu #founderstories #businesssuccess #resilience #onceuponastudent #motivation