Скачать или смотреть This Roofer's Homepage Is Costing Them Leads (Local SEO Audit)

This Birmingham roofer is stuck in the middle of page 2 for "roofer Birmingham" - one of the most competitive local keywords you can target.

They're doing a lot right. They've got video content, service pages, and a verified Google Business Profile with 47 reviews. But their homepage has some fundamental issues holding them back.

Here's what I'd change to push them onto page 1.

📍 TIMESTAMPS
0:00 - Why I picked this competitive keyword
0:39 - The business: First Choice Superseal
1:02 - What they're doing well
1:52 - Issue 1: Title tag too long with multiple locations
3:24 - Issue 2: Slider instead of static hero section
4:26 - Issue 3: Weak local relevance in content
5:17 - Issue 4: Non-core services diluting topical focus
7:00 - Issue 5: No Google reviews embedded
7:42 - Issue 6: No embedded Google map
8:09 - Issue 7: No trust badges in hero section
9:22 - Bonus: Missing FAQ section

🔑 KEY TAKEAWAYS
Title tag should have ONE primary keyword + ONE location + brand
Ditch the slider - static hero with H1, subtitle, and clear CTAs
Add Birmingham-specific content: neighbourhoods, housing types, local roofing materials
Pull in live Google reviews, not static testimonials
Embed your Google Map to strengthen GBP connection
Trust badges belong above the fold, not buried at the bottom

This site isn't far off page 1. These fixes would make a real difference.

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→ https://localseocheck.co.uk

#RooferSEO #LocalSEO #HomepageSEO #RoofingMarketing #TradesmenMarketing #SEOAudit