Form Submit Conversions in GA4

GA4 has a built-in enhanced measurement form submit event, but it tracks all forms as one event and it doesn't always work. In this video we show you how to track specific forms as conversions and how to set up form submit tracking in Google Tag Manager if you have problems with the built-in event. You can also read this content on our blog: https://twooctobers.com/blog/customiz...

00:00 Introduction
00:56 How GA4 conversions work
02:12 How to customize form submit events
03:09 Use Tag Assistant to observe form tracking
04:46 Create a custom event in GA4
06:56 Create a custom event in Tag Manager
14:27 Where to see conversions in GA4 reports