Скачать или смотреть Does The FTC Care if Social Media & Podcasts Are Non-Compliant?

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In today’s episode, Greg and I discuss a tricky area for marketers: the fine line between editorial content and advertising.

Marketers use podcasts, blogs, social media posts, and other content marketing to build their brands and sell their products. Do the FTC’s rules still apply?

Just because something looks like an editorial doesn’t mean you can break the rules. Even content that subtly helps you sell can catch the FTC’s attention.

Here’s what we cover:

The clear legal line between EDITORIAL and ADVERTISING content
Why the FTC cracked down on “news-style” advertisements in 2013
How subtle phrases can turn an article into a sales piece
Real-world examples of marketers blurring this line (and paying the price)
Practical steps to keep your content compliant and still convert

This episode is a must-watch if you’re using any kind of content marketing.

Compliance isn’t just about avoiding fines; it’s about building trust with your audience.

Don’t skip this one!


⏱️ Chapters
00:00 Introduction
02:48 Editorial Content
04:49 2013 FTC Guidelines
06:29 Substantiate Claims Editorial Content
09:20 Legally Use Success Stories
13:01 Compliance in Podcast Interviews
17:46 Using Guest Success Stories Without Violating FTC Rules
23:07 Why the FTC Targets “Organic” Appearing Content
25:46 Wrap-Up



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