Скачать или смотреть Why Republicans understand viral marketing so much better than Democrats (with Rynn Reed)

In the aftermath of every presidential election, a flood of analysis pours in during the following weeks. But the real data actually takes a lot longer to come in. And now, several months after the fact—nearly a year actually—all of the most serious validated voter studies have come in, and they have some interesting findings for the losing party.

One of the things that has become apparent from all of these analyses is that the Republican Party’s leadership and political consultant class has far more modern political strategies that fit within the social media age than Democrats.

Joining me today to talk about how both parties are adapting or not adapting to the social media age is my friend Rynn Reed. She is a political strategist and also the founder of Creator Congress, a new group that is connecting progressive content creators and influencers, giving them services and connections to each other and to political actors. In our discussion, we talk about the 2024 election and how the Democratic Party and its allied groups spent almost all of their money on television ads, despite the fact that many Americans do not watch traditional television because they fast-forward, mute, or block web advertising.

We also talk about how right-wing Americans have done much more to fund cultural products that are not necessarily political but have deep political undertones. Over the decades, Republicans have invested billions of dollars in selling their larger values and political brand while Democrats seem to think that a barrage of easily ignored video ads can counteract it.

This is a serious issue for Democrats because Donald Trump's 2024 election victory was largely thanks to people who had never voted before or who rarely vote. They had the idea to vote for Trump because of the advocacy media and cultural conservative content that they consumed on a regular basis told them they shouldn’t vote for Kamala Harris because she's an extremist.

That’s an absurd viewpoint given Trump’s long record of authoritarianism, but since millions of people pay little attention to politics, his narrative was successful enough to win the day. If Democrats want the grand rejection of authoritarianism they frequently say they desire, they will need to dramatically modernize their campaigning.

TIMECODES
00:00 Introduction
07:02 Non-voters and young voters have few opinions but are willing to develop them if given the chance
09:10 The Trump-as-moderate myth
12:05 How Trump made Republican consulants more innovative by throwing out the obsolete ones
18:38 Democrats haven't realized most people think America has been on the wrong track for a long time
27:41 What Trump and Republicans instinctively know about viral marketing
33:25 After a loss, Republicans change tactics, Democrats change policies
40:52 The role of authenticity in politics
42:36 The data mirage in political campaigns
48:48 The future of democratic engagement
55:10 Introducing creator congress


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