Скачать или смотреть Amul Case Study | White Revolution Story of Amul & Dr. Verghese Kurien | Business Documentary

Amul – The Taste of India. The untold story of how a small farmers’ cooperative in Gujarat sparked the White Revolution in India, built a ₹90,000 Crore dairy empire, and transformed millions of lives.

In this detailed Amul case study & business documentary, we explore how Amul became India’s largest dairy brand, empowered 3.6+ million farmers, and inspired the world with its innovation and unity.

What you’ll learn in this video:
• Why farmers in 1946 Anand, Gujarat started the milk strike against middlemen
• Role of Sardar Vallabhbhai Patel, Tribhuvandas Patel & Dr. Verghese Kurien in shaping Amul
• How Amul created world-first innovations like milk powder from buffalo milk
• The story of the Amul Girl campaign & branding strategies that made history
• Lessons in business, leadership, marketing, and entrepreneurship from Amul
• How Amul processes 30 million liters of milk daily and exports to 50+ countries

Amul is not just a dairy brand—it’s a story of trust, resilience & collective power of farmers. This case study is a must-watch for entrepreneurs, marketers, students, and anyone who wants to understand how branding, leadership & innovation can change a nation.

👉 Watch till the end for key business lessons from Amul
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#amul #casestudy #gujarati

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✏️ Complete References for the Video:
https://docs.google.com/document/d/1l...

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This video is made only for awareness and educational purposes. The information shared is based on research and publicly available sources. Any error is unintentional; you can write to us at [email protected] (subject: FEEDBACK) for corrections. We hold no responsibility for sponsor products/services. Viewers are advised to use their own discretion and critical thinking.
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