Скачать или смотреть Daxue Talks 40: The basics of online health care marketing in China

In this episode, Olivier Verot, a digital marketing specialist in China, discusses the topic of healthcare marketing in China and the relevance of cross-border healthcare marketing in China. The expert answers the question of whether doctors can be used as KOLs, discusses Chinese e-commerce in the health sector and deliver his insight on the restrictions on digital marketing for healthcare products.

Jump to the questions:
0:21 Are cross-border sales relevant to health care?
1:40 Which health sectors work particularly well on the internet in China?
3:07 Are there restrictions on digital marketing for health products in China? If so, which ones?
4:51 Can you use doctors as KOLs?

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What is Daxue Talks?
Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

Learn more about the healthcare market in China:
China Paradigm 70: Selling health supplements in China, a promising market -    • China Paradigm 70: Selling health suppleme...