Скачать или смотреть Samsung faces indian and chinese mobile challenges report

The times are changing. And so are the preferences of smartphone users in the world's two biggest markets - India and China.

Theses changes do not bode well for global market leader, South Korea's Samsung Electronics.

Recent industry figures have shown that during the second quarter of the year, Xiaomi, a handset maker in China, and Micromax of India have toppled Samsung from the top spot in each of their home markets.

The main reason, is that both Xiaomi and Micromax offer smartphones which are "low-on-price, high-on-specs" models - which are more wallet-friendly than those Samsung has to offer.

Our correspondents in Shanghai and Delhi explain the shift in consumer preferences in these two markets.