Скачать или смотреть How to Build a Luxury Brand (Design Tips)

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I’m breaking down how to build a luxury brand from a designer’s perspective, using visual cues, psychology, and subtle details that instantly elevate perception. From colour palettes to typography and layout tips with real life branding examples. You’ll learn what makes a brand look and feel expensive and luxurious, and how to apply it to your own brand.

The breakdown
0:00 - Intro
0:14 - Perceived value
0:39 - Confidence in Design
1:29 - Consistency + Credibility
1:54 - Typography + Tone of voice
3:06 - Colours
3:39 - Layout & Negative space
4:19 - Packaging and textures
4:56 - American Psycho moment

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https://byshirls.gumroad.com/l/shirls

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