Standing Out in a Crowded Market with Paume’s Founder & CEO Amy Welsman

Amy Welsman, Founder & CEO of the global powerhouse hand care brand, Paume, talks about what she calls her “zigzag path” to entrepreneur, learning on the job, and what it’s like to launch a standout brand of soaps and sanitizers during the onslaught of a global pandemic.

Key Moments:
0:00 Episode start.
0:38 The two key factors Amy identified for her business.
3:10 Why Amy’s early childhood ambitions don’t match her actual professional life.
4:00 How did Amy land at Knix to get her first taste of the start-up world?
5:00 What was the inspiration behind Paume?
6:41 What did Amy do to separate her brand from the Purells of the world?
9:40 How to thrive in a world where your challenges outnumber your successes.
10:47 What lessons did Many learn from her mentor that she put to use at Paume?
12:06 Why Amy mixed retail into her go-to-market strategy instead of relying on DTC.
13:17 How the rise of the specialist brand with impact businesses moving forward.

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Listen Here:
Apple: https://apple.co/3HAmIra
Google: https://bit.ly/3MddR2n
Spotify: https://spoti.fi/3IDiArM