Скачать или смотреть Why do Indians hate Dark Skin?

Shark Vineeta Singh ki company Sugar Cosmetics ne ek naya Suncreen product launch kiya. Jiska naam hai “Tan Ban”. I’m sure aap naam se samjh chuke honge ki ye Sooraj se honewale Tan ko Ban karta hai. Vineeta ne apne Instagram par bhi Tan Ban ko promote karte hue product ka ek demonstration dikhaya. Ab dekhne mein lagta hai ki product sahi toh hai. Lekin phir Internet par kuch users ka ulta sawaal aaya ki tanning ko ads aur promotions mein negatively kyu portray kiya jaa raha hai?

Sirf product ke naam “Tan Ban” se hi ladkiyon ki puri generation ko ye message jaa raha hai ki dark skin ko ban ho jaana chahiye. Halaki “Tan Ban” branding ke nazariye se kaafi accha naam hai. Rhyme bhi hota hai, lekin iski messaging kitni galat hai. Ye kehna ki ye sunscreen se bilkul bhi tanning nahi hogi.

#vineetasingh #sugarcosmetic #fairskin


Chapter:
00:00 Intro
00:59 Why Vineeta received Backlash?
02:14 $450 Million ‘Fair’ Industry
03:08 Science behind Tanning
03:57 Dark Skin Complexion
05:54 Beauty Markets
08:29 Outro



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