Скачать или смотреть Startup Team Scaling Strategy: Who Not How with Fractional Executives | Mike Malloy

Most founders hit a growth ceiling not because of strategy, but because of who's on their team. In this episode, Mike Malloy breaks down a startup team scaling strategy that has helped B2B SaaS companies grow from $2M to $20M and beyond — without the cost or commitment of full-time executive hires.

Mike is the founder of Malloy Industries, a consulting group specialising in fractional executive matchmaking. With 200+ skilled executives placed and 15+ years of corporate experience, he's developed a repeatable framework for identifying exactly where founders are blocked and who can unblock them.

Key insights covered:

Why "what got you here won't get you there" — and what to do instead
The "who not how" mindset for building a scalable leadership team
How to calculate true CAC-to-LTV ratios and cash conversion cycles
The bow tie revenue architecture model for SaaS retention and expansion
How fractional succession planning and SOPs ensure seamless knowledge transfer

Mike explains: "To go from one to five to ten million, you have to do things differently — you need scalable systems and the ability to delegate to people who are smarter than you."

Whether you're stuck at your first million or pushing toward Series B, this startup team scaling strategy gives you a practical, cost-effective path to the leadership capacity your growth demands.

Subscribe to Predictable B2B Success for weekly conversations with CEOs and revenue leaders on scaling B2B growth predictably.


Time-stamped key moments:

00:00 "B2B Scaling with Mike Malloy"
06:08 "Relentlessly Generous Leadership Values"
14:17 "Understanding Alignment and Fit"
18:27 "Improving CRM and Sales Metrics"
25:00 Business Moves at Speed of Trust
30:17 Founder Sales Handoff Framework
35:24 "Time Audits for Productivity"
42:04 "Scaling Strategies and Opportunities"
43:10 Fractional Leadership for B2B SaaS
52:41 "Do and Document Process"
56:40 Bowtie Funnel: Retention & Expansion
01:00:22 "On-Demand HR Solutions"