Capturing Imagination Through Brand Storytelling | Greg Hoffman

Learn more about Greg Hoffman:
https://www.thelavinagency.com/speake...

Brands today have a unique opportunity not only to reach their own aspirations, but to empower traditionally underserved communities in the process. Former Nike CMO Greg Hoffman developed a distinctive approach to leadership that will help today’s brands, teams, and leaders maximize their impact and transcend their product category.

By harnessing leadership strategies rooted in creativity, Hoffman turned his company’s ambitious marketing projects into cultural catalysts. Take the Emmy-winning Colin Kaepernick campaign: after kneeling during the national anthem to protest racial injustice, Colin found himself no longer on a football roster. Hoffman and his team brainstormed creative ways they could amplify his voice and cause. The resulting campaign, on the 30th anniversary of Just Do It, not only gave Kaepernick a platform; it also helped unite Nike’s consumers as a force for good.

In this talk, audiences will come away inspired by Hoffman’s insights for how brands and consumers can push the world forward in a positive way. Your brand’s voice defines your consumer relationship—don’t miss the opportunity to use it to build an enduring cultural legacy.