Скачать или смотреть What is Blue Ocean Strategy (in Hindi)

Today, we’re starting a new content series called “Topic in a minute”. In this series, we will explain one Digital Marketing or Marketing or Branding related topic in each episode.
The first episode explains “Blue Ocean Strategy” - a brand strategy where a company that’s operating in an extremely competitive environment (red ocean) decides to identify new niches and adds value to their offering. Doing this, they move away from competition and go to a new market of customers where the previous competition becomes irrelevant. This new market is called the Blue Ocean.
If you are doing business in a very competitive space where offerings of most brands is similar and everyone is undercutting each other on price, this could be a great strategy for you.
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Do you like this new content type? Tell us in comments below. We’ll launch one episode each week.