The complete playbook on building a successful QSR business from the co-founder who revived an iconic brand
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In this episode of Founder's Office, Sarthak Ahuja sits down with Aman Arora, Co-Founder of Keventers, to decode the quick service restaurant (QSR) business model. From reviving a heritage brand to scaling it to over 200 outlets and Rs 100 crores in annual revenue, this episode unveils the journey of building India's favorite milkshake destination.
Discover the challenges and strategies behind location selection, supply chain management, and brand positioning that transformed Keventers into a QSR powerhouse. Whether you're an aspiring food entrepreneur or interested in franchise models, this episode offers invaluable insights into building and scaling a successful food retail business in India's competitive market.
Timestamps:
00:00 - Introduction
1:05 – Sarthak & Aman’s Shared School Days
3:18 – Journey of Reviving Keventers
10:33 – Costs of Setting Up a Store
11:43 – Team Structure & Roles at an Outlet
12:47 – Leasing Strategy & Entering Premium Malls
16:20 – Expected Revenue for a Store
18:53 – Pricing & Average Order Values
19:25 – Cost Structure & Store-Level Profitability
27:06 – Cloud Kitchens vs. Offline Presence
28:24 – Economics of a Food Truck
31:34 – Expanding to International Markets
35:06 – Payback Period for Investment
35:57 – Franchising vs. Company-Owned Stores
38:25 – Product Innovation
40:00 – Challenges & Opportunities in Quick Commerce
43:13 – The Evolution of Keventers’ Iconic Bottles
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About the Host:
Sarthak Ahuja is an Investment Banker, Business Educator, and a Bestselling Author with over 2.5 Million followers across social media. He helps businesses in areas of capital structuring and M&A, and is on the advisory board of a number of startups within India and the Middle East.
About the Guest:
Aman Arora is the Co-Founder of Keventers, the iconic milkshake brand that has been reinvented for the modern consumer. Under his leadership, Keventers has expanded to over 200 outlets nationwide, achieving annual revenues exceeding Rs 100 crores. His vision has transformed a nostalgic brand into a contemporary QSR success story.
Director & Producer:
Aditi Randev ( / randev_aditi ) is a Marketing Consultant with over a decade of experience working in areas of branding and media. She has spent years working with Sony Music as well as Meta, after her formal education in Fashion Communication from NIFT Delhi, and MBA in Marketing from MICA.
She is a Director and co-founder of Niamh Ventures Pvt Ltd, where she heads Media and Content (https://www.niamhventures.com).
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Connect With Us:
Subscribe: / @casarthakahuja
Instagram: / casarthakahuja
LinkedIn: / casarthakahuja
Website: niamhventures.com
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LEGAL DISCLAIMER:
The content provided in this video is for informational and educational purposes only. Views expressed by Sarthak Ahuja, and any other guests are their personal opinions and do not constitute professional advice.
© 2025 Niamh Ventures Pvt. Ltd. All Rights Reserved.
This video and its content, including but not limited to text, graphics, images, logos, and information, are protected by copyright and other intellectual property laws. No part of this content may be reproduced, distributed, or transmitted in any form or by any means without prior written permission from Niamh Ventures Pvt. Ltd.
BUSINESS ADVICE DISCLAIMER: The information provided does not constitute professional business, financial, legal, or tax advice. Any business decisions and actions taken based on this information are solely your responsibility. Success in business is not guaranteed and depends on various factors including market conditions, execution, and individual circumstances. Past performance and experiences shared by guests do not guarantee future results. Viewers should conduct their own research and consult with qualified professionals before making any business decisions.
GUEST STATEMENTS: Opinions expressed by guests are their own and do not necessarily reflect the views of Niamh Ventures Pvt Ltd or Mr. Sarthak Ahuja
Information shared is based on personal experiences and may not be applicable to all situations
Guest appearances do not constitute endorsement of any specific products, services, or business methods
NO LIABILITY: Niamh Ventures Pvt Ltd, Sarthak Ahuja, and all associated parties disclaim any liability for any direct, indirect, incidental, consequential, or special damages arising out of or in any way connected with the use of the information presented in this video.
By watching this video, you acknowledge that you have read, understood, and agree to be bound by this disclaimer.
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