Скачать или смотреть 5 Steps to Set a Fundraising Goal

Key Takeaways:

How to Set a Fundraising Goal for Your Nonprofit (Step-by-Step Guide)

Are you looking for fundraising ideas? Setting the right fundraising goal is critical for nonprofit success. This video outlines a 5-step strategy to ensure your nonprofit fundraising campaign is ambitious yet achievable:

1️⃣ Define Your Need – Identify exactly how much money is required for your program, project, or initiative. Need-based fundraising rallies donor support.

2️⃣ Assess Fundraising History – Look at past giving trends to set a realistic target. Nonprofits in campaign mode typically raise 6–10x their annual fundraising revenue.

3️⃣ Identify Major Donors – 80–95% of donations come from major gifts. Break down your goal into donation tiers and apply a 1:3 ask ratio (three prospects per gift level).

4️⃣ Evaluate Key Factors – Consider your nonprofit’s reputation, community giving history, and board/leadership buy-in. Adjust your goal accordingly.

5️⃣ Run a Quiet Phase – Secure 30–50% of the goal from top donors before launching your public fundraising campaign. If needed, adjust the goal before announcing.

By following this nonprofit fundraising strategy, you can increase major gifts, secure donor support, and maximize philanthropic impact.

0:00 - Intro
0:05 - Step 1
1:33 - Step 2
4:10 - Step 3
9:00 - Step 4
13:46 - Step 5
16:45 - Recap

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PRIDE Philanthropy helps nonprofits maximize and scale their revenue through fundraising education and ongoing direct support of nonprofit clients. We work with organizations all over the country and help organizations thrive by expanding their philanthropic revenue and impact.

We’ve helped raise more than $1.5B with our clients and helped nonprofits drive more revenue to their missions and today…

Our client portfolio does over $300M between 20-25 full service clients. Our largest campaigns have been over $100M, while our smallest are about $2M. Philanthropy can be complex, so we take the guesswork out and help drive fundraising revenue to your bottom line.

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