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What is deferred deep linking?

Remember that time late at night when you wanted a midnight snack and there was nothing in the house?

So you saw an ad for pizza delivered fast, tapped it, and downloaded an app. Guess what: that was a food delivery app, and when you opened it, it went right to the Order Pizza Now screen.

That’s deferred deep linking … taking you right to what you need, when you need it.

Deferred deep linking boost conversions for marketers because it makes life easy for users. It also removes barriers to buy, because it takes people right to what they want immediately.

No searching. No tapping around.

Just what you want.

When you want it.

Where you want it.

Deferred deep linking works because of some cool tech that Singular does in the background. First it hits Singular servers, saving just what the user wants. In this case, pizza!

Then it takes users to the App Store or Google Play to get the app.

When they install your app and open it, your app knows to check with Singular for context.

It gets PIZZA and BOOM, brings people to the pizza place in your app.

Simple, fast, seamless.

That’s deferred deep linking, just 1 thing among many that Singular Links does. You can use them in ads, social media, emails, SMS … even in a QR code.

Check it out at Singular.net!