Скачать или смотреть Official Designed by Apple in California Trailer

Designed by Apple

This is it.
This is what matters.
The experience of a product.
How it makes someone feel.
When you start by imagining
What that might be like,
You step back.
You think.

Who will this help?
Will it make life better?
Does this deserve to exists?
If you are busy making everything,
How can you perfect anything?

We don`t believe in coincidence.
Or dumb luck.
There are a thousand "no's"
For every "yes".
We spend a lot of time
On a few great things.
Until every idea we touch
Enhances each life it touches.

We're engineers and artists.
Craftsmen and inventors.
We sign our work.
You may rarely look at it.
But you'll always fell it.
This is our signature.
And it means everything.

Designed by Apple in California

Homepage:

http://www.apple.com/