Скачать или смотреть NAKED THOUGHTS EP02 – Personal Branding: How to Grow Authentically on LinkedIn with Anna Bertoldini

What does personal branding really mean — beyond posting, algorithms, and visibility?

In this episode of NAKED THOUGHTS, I sit down with Anna Bertoldini, global brand and communications leader, storyteller, and personal brand expert, to unpack what it truly takes to build a personal brand that feels aligned, human, and sustainable.

Anna shares how living and working across six countries shaped her identity, her understanding of human psychology, and her belief that personal branding is identity work disguised as marketing. We explore why visibility often feels uncomfortable, how limiting beliefs and imposter syndrome hold people back, and why comparison can silently kill momentum before it even starts.

This conversation isn’t about growth hacks or posting every day. It’s about inner clarity, perspective, and building trust — one thoughtful step at a time.
Together, we talk about why engagement often matters more than posting, how to build authority without burnout, and how creators, founders, and professionals can show up authentically without losing themselves to the algorithm.

This episode is for anyone who wants to be visible — but in a way that actually feels like them.

In this episode, you’ll learn:
Why personal branding starts with identity, not content
How to overcome imposter syndrome, fear & self-doubt
Why comparison blocks growth — and how to move past it
How storytelling builds trust across cultures
Why engagement beats posting at the beginning
How to build a sustainable personal brand strategy
The difference between personal branding and employer branding
How to stay consistent without burning out

What We Discuss:
00:00 Introduction
00:35 Anna Bertoldini: A Global Perspective
02:26 The Concept of Home
04:40 The Power of Storytelling
07:25 Understanding Personal Branding
09:56 Overcoming Limiting Beliefs
12:37 Navigating Self-Doubt and Comparison
15:02 Engagement Over Posting
18:03 Building a Personal Brand Strategy
22:37 Final Thoughts and Key Takeaways

Episode Resources:
LinkedIn | ⁠  / ⁠  
Website | ⁠https://annabertoldini.com/⁠
LinkedIn | ⁠  / ⁠  
Website | ⁠https://nakedthoughts.io/⁠

Join our exclusive Webinar on the 26/01/26 about building a LinkedIn Personal Brand that leads to Opportunities: ⁠https://luma.com/t22ap078⁠
Use the Code "FRIEND100" and join for FREE!

#NAKEDTHOUGHTS #podcast #personalbranding #personalbrand