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Do Products That Claim to be Environmentally and Socially Responsible Spark More Consumer Interest?

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Описание к видео Do Products That Claim to be Environmentally and Socially Responsible Spark More Consumer Interest?

When it comes to buying environmentally and socially responsible products, many consumers are backing their words with actions. A joint study from McKinsey and NielsenIQ examines whether products that claim to be environmentally and socially responsible generate higher sales growth than products that don’t.

We invite you to join some of the co-authors of the report to learn more about this groundbreaking work, which represents a more rigorous measurement of consumers’ actual buying behavior with respect to sustainable products across a wide variety of packaged goods categories and many ESG attributes.

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