Скачать или смотреть How to Build a Conversion Optimization Team [Interview with Emre Guney from Skyscanner]

Diggintravel talke to Emre Guney from Skyscanner about airlines, conversion optimization and how to build a great CRO and growth team.

Find the full interview article here: https://www.diggintravel.com/airline-...

Check the full interview notes below to see what else can you learn about conversion optimization:

Emre's background - from Pegasus Airlines to Skyscanner [1:00]

Organization of conversion optimization team at Pegasus [2:05]
• How was CRO embedded into the Pegasus growth team?
• What were the key roles in Pegasus internal conversion optimization team?
• What did they outsource to external partners and what was done in-house?
• Why a hybrid team organization with external partners can help you to build an optimization culture?

The biggest challenge of building a conversion optimization team at Pegasus Airlines [9:30]
• Why culture and the right mindset is crucial for experimentation?
• How to fail fast and fail forward?
• Why technology is still a bottle-neck for airline conversion optimization?
 
The main difference between Skyscanner and an airline  [11:00]
• What is the biggest difference in culture?
• How the pace and scale of experimentation at Skyscanner compare to an airline?
• How do lean and agile conversion optimization teams work at Skyscanner?

Why having own experimentation platform really helps you scale your experimentation? [16:20]
• Why Skyscanner has its own experimentation platform?
• Why does experimentation need to be embedded in your core digital platform?
• What is the challenge of airline internet booking engines when it comes to A/B testing?