Скачать или смотреть HE Hub: Using personalisation to improve the attraction process

The higher education industry is becoming more competitive year on year, as the number of higher education students continues to increase. With over 2.5 million students at universities in the academic year 2019/2020, gaining the attention of these students and then retaining them is a challenge.

Personalisation in marketing is not a new concept. Email personalisation including information such as names or job titles are now basic marketing practices, but how can personalisation be used in a more innovative, captivating way?

Personalisation now has the capability to shape a prospective student’s journey and predict an individual’s next move. By understanding the context, perspective, and motivation of each individual by slowly gathering information, marketing teams can provide truly personalised content throughout the student journey.

Now, basic demographic data is not enough. By gathering an individual’s likes, fears, motivations and student journey destination, student engagement and satisfaction grows. Personalised webpages, imagery, videos and other content create a rounded and consistent message that requires minimal effort, on a channel that is convenient to the individual.

With increasing competition from higher education institutions across the UK, find out how you can use technology to get to know your students.

Join us for this spotlight session where we will talk about Microsoft Dynamics 365 Marketing and how utilising personalisation along the student journey will not only attract students to your University, but also improve student engagement, student satisfaction, and student retention.