Скачать или смотреть The Art of Scaling Digital Marketing Budgets

Scaling Marketing Budgets: The $3K Rule That Could Save Your ROAS | Click and Mortar Podcast
Are your marketing campaigns finally working, but now everyone wants to "test everything"? 🚨 This could be about to kill your results.
In this episode, Mike Patterson and Dustin Trout reveal why spreading your ad budget thin is the fastest way to tank your ROAS—and the strategic framework that prevents it.
🎯 What You'll Learn: • The $3K minimum rule for new campaigns (and why it matters) • Platform-specific budget requirements: Google, Meta, LinkedIn • The 80/20 rule for scaling what works vs. testing new ideas • How to find your "unlimited budget" threshold • Why most businesses are drastically underspending on marketing
⏰ Key Timestamps: 0:00 - Introduction: The budget scaling problem 2:22 - Why success can be your worst enemy 3:31 - Platform minimum requirements explained 8:11 - The 80/20 rule for marketing growth 10:08 - Finding your unlimited budget threshold 12:29 - The discipline framework for new initiatives