LG Super UHD TV I SK9500 product video I 4K HDR TVs

You are watching the product video for the LG SK9500 Super UHD TV – LG’s top of the range 4K TV.

This short guide will give you more information about the 4K HDR TV and its technologies.

What is Super UHD?
All LG Super UHD TVs boast 4K screen resolution. It offers 4 times the detail of your HD TV. LG has two different 4K TV ranges – Ultra HD and the premium Super Ultra HD.

Why 4K TV?
• Bring brilliant clarity and vivid detail to your sofa
• Picture stays sharp when you sit close to the TV
• Sky, Netflix, BBC and Amazon Prime all offer 4K content

HDR for director’s cut
Get the best from 4K content with HDR – greater detail in shadows and highlights and brighter colours await. LG Super UHD TVs support most HDR formats including Dolby Vision™ and Advanced HDR by Technicolor.

Nano cell tech makes UHD Super
LG Super UHD TVs build on the depth of 4K with nano-cell technology. Football pitches and skies boast uniform colour volume with space between pixels just one nanometre apart.

Deep black colours for inky skies
From night skies to outer space, enjoy deeper black colours with full array local dimming. The TV backlight dims parts of the screen to create deeper and darker colours with minimal light bleed.

Alpha 7 processor – brighter and clearer
Picture quality is boosted further with the advanced Alpha 7 processing chip. Colour accuracy is improved, and image noise reduced. Standard content is upscaled to near 4K quality.

Picture on Metal – elegant minimalism
Complement your interior. The TV screen is fused onto a metal sheet for a razor-thin finish. The bezel has been removed for an edge-to-edge picture – sophisticated and distraction free.

Voice control makes life easy
No more clicking and scrolling. LG Super UHD TVs can listen, think and respond to your commands with the built in artificial intelligence of ThinQ AI TV and Google Assistant. From searching Netflix to turning down the volume.

Learn more here:
Get more info about the LG SK9500
https://www.lg.com/uk/tvs/lg-65SK9500PLA

Find out more about LG Super UHD TV
https://www.lg.com/uk/lgsuperuhd/main...