Скачать или смотреть ElevateIP Webinar "Could An IP Strategy Be Your Competitive Advantage?" with Geoffrey North

Learn How A Proper IP Strategy Can Lead to Commercial Success!

Just as business planning will be unsuccessful unless it is associated with a proper business strategy, an IP filing plan will lead to unsuccessful results unless it is associated with a proper IP strategy. A proper IP strategy theorizes why the business should be cultivating and positioning its IP in a certain way given the technology landscape its playing in, and outlines how (by creating, acquiring, protecting, managing, monetizing, commercializing, and enforcing its IP) the business is going to have a competitive advantage and be in the best IP position to meet its business objectives.

Meet your keynote speaker:

Geoffrey North is recognized in IAM’s 2025 edition of the Strategy 300: World’s Leading IP Strategists and is the owner and founder of North IP.

Geoff was previously the inaugural VP IP of Intellectual Property Ontario, where he provided leadership and oversaw the creation and delivery of IPON's IP services. At IPON, Geoff worked with innovators, businesses, and researchers throughout the province and Canada to maximize the value of their IP and enhance commercialization outcomes. Geoff also worked closely with the province's universities, colleges, regional innovation centres, incubators, and accelerators to coordinate and improve IP services, and is well-known throughout the Canadian IP ecosystem.