20 Great Coffee Programs for 2024 | Kwik Trip

Kwik Trip has completely transitioned to bean-to-cup in all stores. However, the La Crosse, Wisconsin-based c-store chain did leave some drip coffee brewers in all stores and has committed to having its house blend available all hours in a shuttle for customers looking to mix and to fill large thermoses. Kwik Trip said this plan has worked out very well.

Kwik Trip, which experienced flat cup sales in the winter months due to unseasonably warm winter, has plans for more coffee LTOs this year. Two of those are Mudslide Brownie and Raspberry Lava Cake.

Kwik Trip is considering expanding its Nitro Coffee program with two more flavors. “We will always be faithful to our hot coffee drinkers, but most growth is coming from cold coffee,” Kwik Trip said.

Customer comment: “They have the best doughnuts and coffee. And the people are ALWAYS friendly.”

Coffee sales are surging worldwide, up 5% year over year for the 12 months ending September 2023—and up 3% in the United States during this time, according to Chicago-based market research firm Circana. Freshness, variety, cold offerings and bean-to-cup coffee machines are big themes in coffee today for convenience stores and quick-service restaurants—and these attributes are certainly applicable to those on this year’s list.

Source: Technomic Ignite Consumer

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