Скачать или смотреть Mean people suck in marketing and what to do about it

We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.

According to Michael Brenner, “the reason most of the marketing that we do that stinks and doesn’t work is that some executive with a big ego asked us to do it.”

On top of that, marketers are not in a happy place.

According to MarketingProfs 2019 Marketer Happiness Report, “Only 10% of marketers say they were very fulfilled in their work.” The report looked at the dimensions of feeling fulfilled, valued, energized by the work, that our work is impactful, and engagement.

That’s why I interviewed Michael Brenner, the CEO of Marketing Insider Group, to talk about his new book Mean People Suck.

We need more empathy and inside our companies so that we can empathize more with our customers.

According to Michael Brenner, “The most counter-intuitive secret to success in business and life is empathy.” I’m excited to bring his thoughts on empathy to you.

In this interview, you’ll learn about asking what’s in it for the customer, rethinking your org chart, and the changes you need to make to be more successful today.