Скачать или смотреть How to Set Up Account Based Marketing Tools in HubSpot| Inbound Marketing and ABM

ABM, or Account-Based Marketing, is a targeted approach to business expansion that involves the collaboration between Marketing and Sales teams to develop customized purchasing journeys for a specific group of valuable accounts.

If you read our previous post, you should have an idea of how powerful the ABM framework is. Using this feature, your sales team can strategize and implement tactics to increase their deal-closing rates by concentrating on B2B accounts of significant value.

Now, we’ll guide you step by step through enabling this feature. (Note: Marketing or Sales Hub Pro or Enterprise subscription is required to access ABM).

1. Go to Contacts

2. Click Target Accounts

3. Click on the "Get Started" button. From there, you can choose your objectives and activate the necessary tools.

This will generate new properties, lists, and workflow actions within your HubSpot account. It will then categorize contact and company records based on their Buying Role, Target Account, and Ideal Customer Profile Tier.

Moreover, these properties can also be accessed in workflow templates, customized lists, and the Target Accounts page.

This is the section where your team can gain a comprehensive understanding of the account and determine the necessary steps to advance deals through the sales funnel. Additionally, they can view scheduled activities, page visits, deals, and recent updates. By utilizing the filters on the left-hand side, they can also gain further insights into crucial missing information.

Overall, enabling Account-Based Marketing in HubSpot can provide significant benefits to your business. By focusing on high-value accounts and implementing personalized marketing and sales strategies, you can increase your deal-closing rates and drive revenue growth. With the ability to segment contacts and companies and access key insights through the Target Accounts page, HubSpot provides a powerful toolset for executing a successful ABM framework.

Is your business likely to benefit from ABM? Learn more about how you can incorporate this feature into your sales and marketing workflow ➡ Contact InboundAV https://www.inboundav.com/contact-us