How I bring personal values to entrepreneurship | Steve Waddell | TEDxWarrenton

In entrepreneurship, starting with "WHY" may not be enough. Real value lies in who you serve. Through hard-won lessons, I discovered that success comes from engaging with customers and co-creating solutions. Shift your focus to WHO and become a "Valuepreneur," turning ideas into true impact. Steve Waddell, founder of Nasoni and award-winning author, transformed from shipbuilder to entrepreneur with a mission to create real value. Formerly VP at Reed Integration, Inc., a WOSB, and with 25 years at Newport News Shipbuilding on projects the American aircraft carriers, Steve shifted to innovating accessible, user-centered bathroom faucets. Through his journey, he discovered the power of co-creating with customers over starting with a personal "WHY." Today, he champions the "Valuepreneur" mindset, helping others put the customer—the "WHO"—at the heart of impactful, lasting solutions. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx