The Expert Guide to Writing that Amazes | Kevin Kelly

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Kevin Kelly is one of the most important tech writers of the last half century.

Kevin started as the publisher and editor of the Whole Earth Catalog, which was one of Steve Jobs’ favorite publications. After being mentored by Stewart Brand, he started writing books and magazine pieces before cofounding Wired Magazine. He has since become a prolific author - writing one feature article for Wired Magazine every year, and writing numerous bestselling books.

The man is full of mysteries. Kevin writes abundantly but types very slowly. He writes often but calls himself a reluctant writer. He constantly explores new ideas but actually likes editing more than writing.

Rare is the opportunity to sit down with the master who has decades of experience as a writer. This episode is a peek behind the curtain.

OUTLINE:
0:00:00 Intro
0:00:31 Whole Earth Catalog
0:04:00 Writing for impact
0:05:00 Writing reluctantly
0:07:10 Editing process
0:08:45 Patron Saint of Wired
0:10:25 Amaze me
0:13:40 Ideating
0:14:20 Control
0:16:45 Stay Hungry, Stay Foolish
0:19:00 Scenius, collective genius
0:24:15 1000 True Fans
0:26:55 Not the best but the only
0:29:20 Wired Story Ideas
0:30:50 Genesis stories
0:34:20 From books to YouTube
0:36:40 Productivity
0:37:10 Writing often but reluctantly
0:38:30 Photography
0:39:15 Most travel man in Asia
0:39:45 Do something crazy in your 20s
0:41:00 Playfulness
0:42:15 Give and Get
0:43:00 Duty
0:46:30 Greatness is overrated
0:48:10 Trade-offs
0:49:20 Greatness
0:50:50 Writing sessions
0:52:30 Time Management
0:54:00 Structure
1:02:00 Marketing
1:03:00 Change in book business
1:04:30 Marketing Strategies
1:07:30 Fame
1:10:00 Ideating
1:13:10 Reading
1:15:30 What compels Kevin to writing

SPEAKER LINKS:
Website: https://kk.org
Twitter:   / kevin2kelly  
Latest Book: "Excellent Advice for Living": https://a.co/d/3nYau0X

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PODCAST LINKS:
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ABOUT THE HOST:
I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.

How I Write is a podcast by Write of Passage // Production by Adam Soccolich