Скачать или смотреть AI-Powered Product Development: Rescuing a Product with AI | Automotive Industry

This video details a strategic AI-powered overhaul of an automotive Workshop Management System that had struggled to reach profitability for over a decade. Facing intense competition and shifting global trade policies, the project utilized artificial intelligence to rapidly accelerate research, rebranding, and the creation of a new B2B2C business model. The process resulted in a comprehensive two-year roadmap featuring redefined customer personas, automated marketing funnels, and a tiered pricing structure. Notably, the consultant used "vibe coding" via Google Gemini to build a fully functional prototype in just two days, replacing traditional design tools. This modernized platform optimizes workshop efficiency through advanced scheduling, CRM automation, and real-time resource management. Ultimately, the case study demonstrates how AI integration can pivot a legacy tech product toward financial viability and market relevance.