Optimize your marketing campaigns to achieve real results

00:00 Intro to A/B testing
05:07 A/B testing demo
16:18 Q&A

A/B test your web content with Squiz DXP's visual page builder!

How do you know that your marketing efforts are moving the needle to deliver more tangible results?

Optimizing campaigns using data is key.

Experimenting using A/B testing allows you to make data-driven decisions.

By understanding and tracking which content performs better, you can chop and change your content based on what your audience likes.

In addition, personalizing content ensures the most relevant information goes to the right audience, increasing conversions and results.

However, often there are blockers:

- It’s complex, time consuming and costly to set up experiments, particularly when you need to rely on developers.
- It’s expensive to invest in niche solutions for optimizing and personalizing campaigns.
- Lean teams in complex organizations don’t know where to start.

In this webinar, we show you how you can:

- Build web pages fast
- Experiment using A/B tests
- Personalize web pages

The best part? All of this is possible from a single platform with minimal developer dependence, in the Squiz DXP.