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🎙 New Episode Out Now!
In this episode, we sit down with Ishan Mohammed, Founder of Katha Ads, a company on a mission to make advertising personal, meaningful, and powerful.
From building his first startup MunshiG (and the acquisition talks around it), to learning at Park+, to launching and pivoting Katha—this conversation dives deep into the real, unfiltered journey of a young founder navigating product, content, marketing, and the emotional roller-coaster of entrepreneurship.
Ishan opens up about the hidden side of influencer marketing, building a content engine before ChatGPT existed, making tough shutdown decisions, experimenting with pivots, and rebuilding Katha with fresh clarity and conviction.
Perfect episode for founders, content builders, marketers, and anyone figuring out the "messy middle" of their startup journey.
📌 Timestamps
00:00 – Intro
00:23 – Pre intro
04:19 – What is Katha Ads
07:13 – Journey of Ishan
10:16 – BITS Pilani experience
13:45 – Where entrepreneurship started?
17:11 – The first startup
25:07 – What is MunshiG?
32:34 – Meeting OkCredit CEO
34:00 – The acquisition thought
36:16 – Exit from MunshiG
37:00 – Joining Park+
41:36 – Learnings from Park+
44:27 – The customer trick
48:30 – Starting Katha
51:40 – The good news strategy
01:00:50 – The content machine before ChatGPT
01:04:40 – Shutting down Katha
01:06:01 – The new pivot side
01:17:09 – Influencer marketing starting
01:25:20 – Quality check
01:27:50 – Future updates
01:34:50 – Future of Katha
01:38:40 – Book suggestions
01:42:30 – Podcast suggestions
01:43:50 – Detaching from social media
01:45:49 – A day in life
01:47:35 – AI tools used
01:48:30 – Hiring criteria
01:51:15 – Health, Wealth, Relationships
02:02:30 – Outro
🔗 Connect with Ishan
LinkedIn → / inu8421
📢 Whether you're a founder, marketer, creator, or someone exploring the startup world, this episode is packed with honest thoughts, real struggles, strong learnings, and the mindset behind building great products and great stories.
🔥 Like, comment, and subscribe for more conversations with India’s most exciting founders, builders, and product thinkers.
🔗 Useful Links
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Join Our Community → https://join.kph.club/
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#ContentMarketing #KeralaStartups #KPHPodcast #FelixJosemon
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