Скачать или смотреть Marketing mix modeling is now non-negotiable: Here's why!

From this day forth, there shall be no more digital advertising campaigns without marketing mix modeling (MMM) and incrementality testing afterward to show the ACTUAL impact of media on your business.🫡 We wouldn’t be doing our jobs well if we left these questions unanswered!

As ‪@ExverusMedia‬'s Cofounder Talia Arnold explained onstage at last week’s ‪@MediaPostLive‬ TV & Video Summit, proper measurement and attribution are tricky and require a bit of investment - but your ad dollars would go to waste without it.

Follow MediaPost for more of the panel conversation with top media buyers from ‪@Pepsi‬ and TBC Advertising on YouTube!
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Founded in 2014, Exverus by Brainlabs is a global, independent media agency growing brands through full-funnel media planning & buying, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Our data-driven media plans combine brand and performance under one scientific brain to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus by Brainlabs is dedicated to transparency and long-term client trust. Learn more at www.exverus.com.